The logo is made up of the logo of the ANC and the theme of Unity in Diversity characterised by diverse jubilant figures waving the flag.
The use of the ANC logo alongside the theme is to underscore, first and foremost, that this is a celebration of the hundredth anniversary of the African National Congress. It is a unique centennial celebration, that of "selfless struggle" in the service of the people. Hence the inscription under the ANC logo, reminding us of what the ANC represents and symbolises.
The theme of Unity in Diversity is as old as the ANC, encapsulating the 1911 call by Pixley kaIsaka Seme, "It is conclusively urgent that this Congress should meet this year,… The demon of racialism, the aberrations of the Xosa-Fingo feud, the animosity that exists between the Zulus and the Tongaas, between the Basutos and every other Native must be buried and forgotten;.. We are one people. These divisions, these jealousies, are the cause of all our woes and of all our backwardness and ignorance to-day."
The theme characterises the different streams, influences, persuasions, experiences, contexts and people that have formed and shaped our movement who, despite their diversity, remained united. As Nelson Mandela wrote to the Kabwe Conference in 1985, "Unity is the rock on which the ANC was founded, it is the principle which guided us down the years as we feel our way forward..."
The theme speaks to the nature and character of our South African nation and the mission of the ANC to unite them in their diversity, as so eloquently enunciated in Chief Albert Luthuli`s words in 1958, "Here in South Africa we are not a homogeneous community, not as far as race and colour are concerned nor, possibly, even in culture. It is suggested that... in a community like ours, diverse in very many respects, you can`t hope to share democracy. But I personally believe that here in South Africa, with all our diversities of colour and race, we will show
the world a new pattern for democracy. What is important is that we can build a homogeneous South Africa on the basis not of colour but of human values."