South African Airways takes to the Stars!
On Monday, 10 April, our national airline, South African Airways (SAA), was formally admitted as a member of the Star Alliance, the largest of the existing three international airline associations. We were privileged to host in our country almost all the CEOs of the important Member Airlines of the Star Alliance, who came to participate in the processes that culminated in the admission of SAA into the Alliance.
The Star Alliance now has 18 member airlines. Between them these carriers account for 15,500 flights daily, carrying 25% of the global passenger air traffic. They serve 842 airport destinations in 152 countries. They manage more than 660 lounges at the airports they serve. These are available to travelers who use the Member Airlines of the Alliance.
Further to indicate the significance of the Alliance in terms of air travel, we must immediately list its members, which are well known to all regular international travellers. Presented in alphabetical order, and with the latest available figures about the numbers of people they carry annually, these are;
- Air Canada - 29 million passengers;
- Air New Zealand - 11 million passengers;
- ANA (Japan) - 48 million passengers;
- Asiana Airlines (South Korea) - about 12 million passengers;
- Austrian - about 9.5 million passengers;
- bmi (British) - about 9.5 million passengers;
- LOT (Poland) - 3.7 million passengers;
- Lufthansa (German) - 51.3 million passengers;
- SAA - over 7 million passengers;
- SAS (Scandinavian) - about 24 million passengers;
- Singapore Airlines - 15.3 million passengers;
- Spanair (Spain) - about 9 million passengers;
- Swiss - 9.19 million passengers;
- TAP (Portugal) - 6.5 million passengers;
- Thai (Thailand) - 17 million passengers;
- United (USA) - 71 million passengers;
- US Airways - about 53 million passengers; and,
- Varig (Brazil) - about 13 million passengers.
Star Alliance also has three European Regional Members, these being: Adria (Slovenia), which carried 865,000 passengers; Blue1 (Finland), which carried 1.1 million passengers; and, Croatia Airlines, which carried 1.5 million passengers.
The preceding information tells the story that Star Alliance encompasses important airlines based in most areas of our common globe - the Far East, Australasia, South East Asia, Eastern and Central Europe, Western Europe, Africa, Latin America, and North America.
Of particular importance in our context is the fact that SAA is the first and only African airline to be admitted not only into the Star Alliance, but also into any of the existing international associations. To qualify for membership, our national airline had to satisfy 53 quality control standards that apply to all members of the Alliance.
Among others, these benchmarks serve to ensure airline compliance with various high and strict safety, maintenance, and passenger service standards, and other requirements set by the international regulatory organisations, IATA and ICAO. It is a matter of immense national pride that SAA is today a member of the Star Alliance because, with regard to all these benchmarks, it was able to secure the unqualified approval of its eminent peers, the airlines that invited our national airline to join the Alliance.
As SAA completed the process of entering the Star Alliance, on 10 April, the CEO of the Alliance, Jaan Albrecht, said: "On behalf of all member carrier CEOs gathered here today, it is with great pleasure that we welcome SAA into our family. With SAA we do not only gain a further member, but we more importantly provide improved access to an entire (African) continent to our customers."
For his part, the CEO of SAA, Khaya Ngqula said: "We welcome this new course for our airline that brings tremendous advantages to our passengers. Membership of this alliance places us amongst the top airlines in the world. We are an award winning airline, and vibrantly African. Our footprint on the continent reflects our African spirit, qualities that we wish to introduce to the rest of the world. Proudly South African, our membership will allow us to show off our African culture to the rest of the world."
The sentiment freely expressed by all the CEOs of the Star Alliance in our presence was that SAA had brought the Alliance to Africa, and that the Alliance would take Africa to the world. Among others, the latter sentiment would find expression in programmes that the Alliance would embark upon to promote our country and continent as a highly attractive tourist destination.
The entry of the Star Alliance into Africa speaks to a larger challenge that faces us as Africans. This is the challenge to stand up to any negative tendency in the globalisation process, which results in the further marginalisation of our continent and people.
SAA secured membership of the prestigious Star Alliance without asking for any special favours. It consciously took the position that it would seek to attain membership of the Alliance as an African airline that would meet exactly the same requirements prescribed for all the other members of the Alliance, regardless of their geographic base and origin. It refused that such membership should derogate from its true essence as an African airline. Happily, it is today both an African airline and an esteemed member of the global and prestigious Star Alliance.
The process of globalisation, a defining feature of contemporary human society, necessarily dictates that the direct interaction among the peoples of the world will increase. This will happen not only through the agency of modern information and communication technologies (ICTs), the global mass media and technological convergence.
It will also happen, as both cause and effect with regard to globalisation, through the accelerated global cross-border and trans-national movement of people and goods. Inevitably, air travel, and, in this context, the Star Alliance, is bound to and will necessarily play an ever increasing role in terms of the physical integration of the global human family.
One of the tasks we face as Africans is to resist and fight against all objective and subjective impulses that would consign our continent and ourselves to the periphery of this integrative process. In this regard, we must firmly establish our continent as a normal and safe destination for all air travellers, with genuinely African airlines playing the central role in terms of moving passengers and goods within, into and out of Africa.
Two hundred and thirty years ago, the famous Scottish political economist, Adam Smith, wrote about the Cape of Good Hope and the then process of globalisation. In his well known treatise, The Wealth of Nations, he said:
"The general advantages which Europe, considered as one great country, has derived from the discovery and colonisation of America, consist, first, in the increase of its enjoyments; and, secondly, in the augmentation of its industry.
"The surplus produce of America, imported into Europe, furnishes the inhabitants of this great continent with a variety of commodities which they could not otherwise have possessed...
"The discovery of America, and that of a passage to the East Indies by the Cape of Good Hope, are the two greatest and most important events recorded in the history of mankind... By uniting, in some measure, the most distant parts of the world, by enabling them to relieve one another's wants, to increase one another's enjoyments, and to encourage one another's industry, their general tendency would seem to be beneficial...
"In consequence of those discoveries, the commercial towns of Europe...have now become the manufacturers for the numerous and thriving cultivators of America, and the carriers, and in some respects the manufacturers too, for almost all the different nations of Asia, Africa, and America. Two new worlds have been opened to their industry, each of them much greater and more extensive than the old one, and the market of one of them growing still greater and greater every day."
Adam Smith wrote of an observable process almost two-and-a-half centuries ago, which was "uniting, in some measure, the most distant parts of the world...", and which he characterised as "the two greatest and most important events recorded in the history of mankind".
During this period, shipping was the form of transport used to "unite the most distant parts of the world". It still plays a critically important part in the movement of goods in what has become much more of one global market than was the case during the days of Adam Smith.
Technological advance has since added air travel as another important form of transport helping to unite the most distant parts of the world. As it works to ensure its equitable integration within the world community, Africa has no choice but to focus on strengthening its participation in the air transport industry.
Speaking in November 2005, Christian Folly-Kossi, Secretary General of the African Airlines Association (AFRAA), said that the African airlines are being sidelined by their big global competitors. He said: "African carriers are weak and pose very little competitive threat to the mega-carriers". He said that at the same time, "consolidating air transport is the only way to pave the way for trade". He called for the establishment of a NEPAD fund to finance the development of the African airlines, so that Africa can "repossess its market share in aviation in its own skies".
In his Address at the 37th Annual General Assembly of AFRAA at Sun City, South Africa on 14 November 2005, the Director General and CEO of IATA, Giovanni Bisignani, pointed to some of the challenges facing the African airline industry. Among other things he said that he wanted to "highlight two main areas of concern for Africa: safety and efficiency..."
"Africa has made some progress on safety. Compared to a 10 year average of 10.84 hull losses per million sectors, in 2004 African carriers achieved a rate of 5.2. This is progress, but it is still 6.6 times worse than the global average. And let's remember that 25% of the accidents in 2004 occurred in Africa - a region that accounts for only 4.5% of global traffic. We must do better in Africa...
"In 2003 IATA's AGM committed to the IATA Operational Safety Audit - IOSA. IOSA is the first global standard for airline operational safety management... Our 2003 AGM resolved that all members would seek IOSA registration by January 2006... But so far, only three African airlines -SAA, Egyptair and Kenya Airways - have completed the audit. I am worried and disappointed...
"And I have come here to ask for the one key ingredient that only you can provide - your personal commitment. I have a strong commitment from Christian and his AFRAA team to work together. SAA and Kenya Airways are sharing their expertise. IATA is doing the maximum to make sure no carrier is left behind. Now I need you - the leaders of aviation in Africa - to start moving fast. Sitting on the sidelines is not an option. I personally fought to have the original date of 2005 extended to 2007. We gained two precious years but we are in the final stage. There will be no extension. 100% (e-ticketing - ET) will be a reality in 775 days...
"My message to you is to: remind your governments to pay more attention to safety and effective infrastructure. Use IATA's resources to drive efficiency gains. Move fast to meet the 2007 ET deadline. Use IOSA to drive improvements in safety. The goal is to build a successful African air transport industry that is globally integrated, efficient, and that delivers widespread benefits throughout the economy."
The accession of SAA into membership of the Star Alliance shows that the African air transport industry can achieve this goal. We trust that our airlines, members of AFRAA, will continue to assist one another within the context of the partnership that informs the NEPAD initiative. Clearly, our governments must also play their role to address the issues of safety and effective infrastructure so that the African airlines do indeed repossess their market share in aviation in the African skies.
I wish all our readers Happy and Peaceful Easter holidays!
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